Opinion Pieces

Become an expert in the latest technologies, trends, and support processes, by regularly referring to our opinion pieces.


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THE IMPACT OF CUSTOMER EXPERIENCE (CX) ON CUSTOMER LOYALTY

Without a doubt, the main objective for most organisations (either small, medium, or large), is to earn a profit.  According to Forrester "superior customer experience drives superior revenue growth". 

In this opinion piece, we delve a little deeper into this claim and try to identify exactly why it is that the interactions between customers and brands have such substantial impacts on brand loyalty.  


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