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Previously high technological barriers to entry that used to safeguard incumbent businesses from new competitors have started to fall. We’re now seeing more and more business starting to rely on similar technologies that have ultimately yielded the production of similar services/products. Therefore, how is the consumer expected to decide between which company to purchase your product/service from when there are so many similar, competing companies to choose from? This is where the philosophy of buying comes in.

Knowledge Base: What It Is, Why It's Important & Why You Need To Constantly Manage It

Knowledge Base: What It Is, Why It's Important & Why You Need To Constantly Manage It

In this first installment in kare’s series on Knowledge-Base Creation & Management, we will shed a bit more light on what a knowledge-base (KB) is and how to create one. We will also explain why it is important to not only create a KB but also to constantly manage it by keeping it updated and ‘au courant’.